tag:blogger.com,1999:blog-5622919.post111393158328010222..comments2023-08-24T15:57:08.557+01:00Comments on Mildly Diverting: The Long Tail: The Economics of Varietykimhttp://www.blogger.com/profile/08667956356673687251noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5622919.post-1113935988925610602005-04-19T19:39:00.000+01:002005-04-19T19:39:00.000+01:00The problem with the long tail stuff that I've rea...The problem with the long tail stuff that I've read is that it doesn't understand media properties. Take for example, the new series of Dr Who. Despite being the first for years, it probably won't get the overall viewing figures of many of the previous ones.<BR/>Yet it will undoubtedly make more money for the BBC, because as well as a TV series, it's books, DVDs, spin offs, and god knows what else besides. It'll reach more people, far, far more people, because of that. <BR/>The same goes for films. Cinema attendences are still going up, I think - but even if they aren't, add in the number of people watching a film on DVD and you get tremendous numbers of people seeing a particular film. And so on.<BR/>The whole long tail theory is obsessed with the media, and not with the content - but the medium, to borrow a phrase, is not the message.Anonymoushttps://www.blogger.com/profile/01349185073186119284noreply@blogger.com