tag:blogger.com,1999:blog-5622919.post113041234503939257..comments2023-08-24T15:57:08.557+01:00Comments on Mildly Diverting: BBC Broadcast Rebrands, Kim Laughs and Points.kimhttp://www.blogger.com/profile/08667956356673687251noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5622919.post-1134133022749006242005-12-09T12:57:00.000+00:002005-12-09T12:57:00.000+00:00The Red Bee, if I recall correctly, was a post-war...The Red Bee, if I recall correctly, was a post-war costumed crimefighter, whose superpower, if that's the word, was the possession of two bees. Trained bees. Who lived in his belt buckle.<BR/><BR/>Possibly the new identity is meant to communicate the sort of stunned incredulity this information must have engendered at Jutice Society of America potluck suppers.Danhttps://www.blogger.com/profile/00810977423979963016noreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1131164259620790152005-11-05T04:17:00.000+00:002005-11-05T04:17:00.000+00:00aaarrgghh, have some sympathy for me, I now work f...aaarrgghh, have some sympathy for me, I now work for "Red Bee Media" (no wonder I'm posting anonymously). can't tell you how mortifying it is having to explain our new name to people. I was always proud of working for the BBC... now my introductions go: "I work for Red Bee media, no, bee the insect rather than b the letter, yes, I know that there aren't any red bees in nature, no I don't know how they convinced themselves that it was a great name". ok sure I know the corporate guff about "nature's expert navigators" and the meaning of the colour red, and the deep associations of the letter "b"... but I still don't why <I>why</I> they chose it as, frankly, it's a crap name. rant over, I feel a little better (but not much, and will feel infinitely worse again next time I tell someone which company I work for)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1131106368621690662005-11-04T12:12:00.000+00:002005-11-04T12:12:00.000+00:00"... internal brainstorm". Always bad words to hea..."... internal brainstorm". Always bad words to hear.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1131102731443513912005-11-04T11:12:00.000+00:002005-11-04T11:12:00.000+00:00No. I would probably have been violently sick thou...No. I would probably have been violently sick though.<BR/><BR/>Actually, I realised that the huge (we're talking 25ft square) R=dB=E logo they've put on the front of the BBc media Village makes it look like the worlds biggest branch of UniQlo.<BR/><BR/>Snigger.kimhttps://www.blogger.com/profile/08667956356673687251noreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1131062942759844002005-11-04T00:09:00.000+00:002005-11-04T00:09:00.000+00:00were you are the science museum on tuesday, though...were you are the science museum on tuesday, though? talk about branding overload... or should that be overlord?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1130625600312526672005-10-29T23:40:00.000+01:002005-10-29T23:40:00.000+01:00oh boy oh boy. I was wondering when they'd have to...oh boy oh boy. I was wondering when they'd have to lose the BBC part of their name. This is too hilarious though.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1130583575202860232005-10-29T11:59:00.000+01:002005-10-29T11:59:00.000+01:00Actually Apple just put up an existing marketing i...Actually Apple just put up an existing marketing image from the late nineties when Rosa Parks took part in their 'Think Different' campaign (thus the late nineties Apple slogan and typeface).<BR/><BR/>I'm a pretty cynical person but I can't see the offense of replacing the main product placement position on their homepage for a couple of days with an image that the person had approved for marketing usage and linking it through to a short biography with no product references whatsoever. I thought it was a pretty honourable guesture myself - maybe I'm just not cynical enough.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1130472562027206592005-10-28T05:09:00.000+01:002005-10-28T05:09:00.000+01:00Those who do not remember the howls of derision wh...Those who do not remember the howls of derision when the Royal Mail rebranded as Consignia are doomed to repeat it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5622919.post-1130444165168331952005-10-27T21:16:00.000+01:002005-10-27T21:16:00.000+01:00Red Bee! ? you couldn't make this up ? Do they ha...<EM>Red Bee</EM>! ? you couldn't make this up ? Do they have <EM>no</EM> sense of how others might see them, no self-awareness <EM>at all</EM>? It beggars belief. 'nature?s expert navigators' ? pass the bucket ?Anonymousnoreply@blogger.com