One of the key things that has made money for mobile providers is personalisation - ringtones, fascias, ringback tones... the things that make your mobile stand out in the pub, distinguish it from your friends' phones, and make it easy to tell it's your phone ringing on a crowded bus.
So... by extension. With new WAP/web services, and 3g and all that mullarkey...
Is your mobile your access point to your personalised slice of cyberspace? Your blog access point, your own walled garden, set up as you want it. Your link into your YASNS network. Your playlist device, your EPG...
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