The preliminary talks between Time Warner and Google appear to be the most promising, sources said, in part because Google is already the search engine on the AOL service, they have partnered for years, and they have figured out a basic structure that would benefit both companies in a joint venture. One possible scenario is that Google would find ways to send more Internet users to AOL's network of Web sites, and the parties would share the increased ad revenue. Google is working on devising the best way to do that without compromising its search results. The focus is on increasing the number of users on AOL's network of sites by giving America Online a new way of bidding on keywords that trigger ads on Google.
Hmn.
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