New Media Knowledge - Brief exposure: Yoz Grahame: "What do you think is the next big thing in digital media?
Social software that also works as a platform, so that the community can evolve it without waiting for the owners. The primary reason why Second Life is doing so well is that every day there are hundreds of new features, all of which have been created by residents using the built-in programming language. This is not a new concept; MOO has worked this way since 1990."
Which is, after all, essentially what the web was, too.