Amazon.co.uk: Listmania! - View List "New Media, Games and the Web"
So, I was searching for a book to reccomend it to a colleague. And I though, hmn, I wonder if that List will give me any helpful suggestions for alternative titles. And I scanned down it going 'Yep, read it, read it, read it, read it... yes, got, read... How odd, this is a weird coincidence, this many similar titles...'
And only at the foot of the page did I realise it was a list I'd made.