So, it is with a disbelieving shake of the head that I reproduce a marketing email I recieved this morning.
We are pleased to announce our new name - Red Bee Media
As of 31 October, we will no longer be called BBC Broadcast.
We wanted a name that reflected where we have come from. When we were Broadcasting and Presentation we were known as B&P. As BBC Broadcast we have been known as BBCB. So an evolutionary step was to play with the sound ?B?.
The spelling as ?Bee? came from an internal brainstorm when we were looking at nature?s expert navigators, because as a company facing the digital future we need to help the consumer become equally adept as navigators. We have always used Red as our colour property and this gave added strength to the name.
We look forward to working with you as Red Bee Media
Just to reinforce the general mindless idiocy of this marketingese, it's worth noting that their brand spanking new website is currently showing a holding page:
This domain has been registered on behalf of a client by www.123-reg.co.uk
It's worth noting that there have been a couple of outbreaks of marketing idiocy in the last day or two - Apple's branding of the not-quite-cold Rosa Parks with their 'Think Different' logo was particularly sickmaking, too.
Sometimes, I wonder why I took a job based on marketing our deparment's output; I'm fated to be bad at it by the standards of the industry.